Most rank trackers provide this data through the use of site explorer tools. Understanding what makes competitor marketing campaigns successful is an important step in starting any SEO campaign. Rank trackers help SEOs quickly diagnose these issues. Google fluctuations and algorithm changes.The rank tracker can be used to find pages that are causing traffic loss and if the rank tracker gives enough granular historical data, it can help the SEO understand what the cause of the traffic drop was and how to solve the problem. Rank tracking software is the first place an SEO visits to diagnose sudden traffic losses and downward trending traffic.

Knowing how a website ranks and how its rankings have developed over time helps the SEO understand what strategies can be used to increase both rankings and organic traffic. These platforms are designed to track keyword rank independent of subjective factors such as geolocation.įor an SEO who is responsible for a website's organic traffic, a rank tracking tool is essential. This means when a person types a search term into Google, the results they get take into account the geolocation of the searcher, social interactions, previous searches, and more.ĭue to Personalized Search, the only accurate way to get search ranking data is to use a rank tracking platform. This is because, in 2005, Google launched Personalized Search. Simply typing your target keyword into Google to see where your content is ranking is not likely to give accurate results. How do I know where my keyword ranks on Google? The URLs are tracked over time in order to detect trends and to see the impact of SEO optimization. Rank tracking is the practice of tracking where URLs rank on the search engine results pages for select keywords.

Seo rank tracking